Rahuldhar



Investa Co





New Personal Finance Management Features for the current app Design a new personal finance management feature that embeds within the current Venmo app and in the operating system of your choice. Make sure it embeds well and smoothly with the rest of the app.



Project Overview



Project Scope





Adding features to an existing app



Tools





Figma, Adobe Illustrator, InVision, Zeplin



Role





UX Designer (Research, Visual Design, Interaction Design, User Testing)



Duration





2 Weeks (80 Hours)



Challenge





Investo Co, founded in 2009 by two former college roommates seeking a simpler way to settle payments, began as an SMS-based platform for sending and receiving money. Over time, it evolved into a social payments app, enabling users to split bills, share rent payments, and shop at approved merchants seamlessly.



Objectives





Design a new personal finance management feature that embeds within the current Investo Co app and in the operating system of your choice. Make sure it embeds well and smoothly with the rest of the app.



PERSONA



In order to depict a certain user type that could be a possible Investo audience, I began creating provisional personas utilizing the data from market research and the statistical and behavioral insights I had acquired. These identities will assist me in selecting suitable candidates for interviews.